By Robyn Parets
March is Women’s History Month and March 8 marked International Women’s Day. So, it’s only fitting that we reflect on the strides women have made in the business world, while also recognizing how far we have to go.
At Pretzel Kids yoga, 99% of our teachers are women. So, you bet your bottom dollar that we aim to teach ways women can earn more money and succeed in business, especially when juggling families and other responsibilities. We’re here to help you start a side hustle teaching kids yoga or launch a business running kids yoga classes.
In fact, at Pretzel Kids yoga, we have dual missions:
- To help children become more mindful
- To help our teachers earn more money running successful Pretzel Kids classes in their communities
How Pretzel Kids Approaches Kids Yoga Differently
While there are plenty of kids yoga teacher training programs out there, Pretzel Kids is much more than a training course.
Our goal is to help our member teachers succeed. To do this we provide a full suite of business and teaching resources, as well as a web platform to help you run your business. More importantly, we offer you our brand and help you leverage the Pretzel Kids name in your own community.
Why is this so important?
Because there’s power in our Pretzel Kids yoga brand and when our teachers use it, they not only lift their business up, but the businesses of all of our teachers.
We are stronger together – and so are the children.
We Help Pretzel Kids Teachers Start Businesses Using Our Branding Power
Here at Pretzel Kids we know that companies run by women are often more successful. In fact, evidence suggests that women-run businesses have as much as 13% higher revenues than those run by men.
This phenomenon has implications on a national scale: As of 2017, there were more than 11.6 million women-owned businesses in the U.S., generating $1.7 trillion in sales.
Yet, at the same time, you’ve probably heard this stat before: Women get paid about 80 cents for each dollar earned by men.
And, according to the National Women’s Law Center (NWLA), a 20-year old women starting full-time work stands to lose $406,760 over a 40-year career compared to her male counterpart. And, when that male counterpart retires at age 60, she would have to work an additional 10 years to close this lifetime wage gap
We Help Our Pretzel Kids Yoga Teachers Earn More Money
Just like you, we’re not happy about the wage gap and that’s one of the main reasons we continue to launch programs and services to help our member Pretzel Kids yoga teachers earn more money per class than average yoga teachers.
From offering tax tips for yoga teachers to a platform to enroll kids directly in your children’s yoga classes, we’ve got you covered. We even put together an e-book on how Pretzel Kids can help yoga teachers make more money.
How Women Excel in Business
While we may still have a long way to go when it comes to equal pay, we also know that women are excelling in business. This goes for our Pretzel Kids yoga teachers as well!
Here are 4 reasons why:
1. Women set achievable sales goals
Because women set goals they can achieve, they reach their sales goals more often than men, said Shark Tank’s Kevin O’Leary at the MIT FinTech Conference 2018. O’Leary has witnessed this first-hand from the start-up businesses he has worked with.
Karen Cahn, CEO of iFundWomen, agrees. New York-based iFund Women, founded in November 2016, provides a crowdfunding platform and coaching services for female entrepreneurs.
“Achievable goals based on reality should be the first step in every entrepreneur’s journey,” says Cahn.
2. Women prioritize collaboration
According to research on successful entrepreneurs conducted by Harvard Business School, women business owners feed off positive morale and skillfully bring people together.
Women entrepreneurs possess “significantly higher” vision and influence than their male counterparts, and are skilled at using these traits to create a compelling vision to “move people to action,” said researcher Janet Kraus in the study.
This ability to collaborate rather than make solo decisions bodes well for women running companies. This rings true at Pretzel Kids yoga as well, where our mission is to help our teachers succeed through collaboration.
3. Women believe in the saying slow and steady wins the race
Women generally prefer to grow their businesses in a methodical fashion. This often leads to steady, profitable growth.
To this end, women tend to reinvest business profits and avoid risky business strategies that can negatively affect their own financial situations, as well as those of their employees. Men, on the other hand, tend to be risk-takers with the goal of achieving fast growth, according to the study by Barclays and the University of Cambridge.
“Women aren’t afraid of doing the work. They have grit and that’s one of the key ingredients in running a successful business,” says Cahn.
4. Women have excellent time management skills
O’Leary perhaps summed it up best: “When you want something done, give it to a mother.”
Ok, we get it: Not all female founders are moms but still, women know how to multitask and maximize their time.
“Women are used to wearing many different hats. Often they are balancing a full-time job on top of being a full-time mom and sometimes even a side-hustle on top of that, says Cahn.
As the founder of Pretzel Kids, I know what it’s like to build a business while raising a family. I have 3 kids, 2 dogs and 1 husband. Helping our teachers manage their Pretzel Kids yoga classes is one of my strong suits.
Let’s Rise Together!
As you can see, women possess fundamental skills that are valuable in an entrepreneurial setting.
And, we know women will continue to shatter glass ceilings as they achieve financial success. We aim to help you do this.
Let’s break that glass ceiling as we rise together!