How to Market and Promote Kids Yoga

Updated: June 8, 2023

By Tvisha Patel, Pretzel Kids contributing writer

Let’s say you’ve been a kids yoga teacher for a while now, but are having some trouble getting your classes going.

Are you confused on how to reach out to parents and schools? Are you struggling with finding places to teach children’s yoga classes?

We’ve got you covered! 

With any career, it’s important to be passionate about your work. But it’s also important to effectively promote your services and classes. That’s why marketing and using correct strategies is key. And, you have to keep in mind that you are marketing to parents – not children – as they are essentially the ones who will enroll kids into your classes. 

Furthermore, there are many tactics you can use when marketing kids yoga. For example, you can connect with parents via social media, post flyers around town, join parenting groups and more. 

Read on to learn how to market and promote kids yoga!

What Happens at a Kids Yoga Class

In order to market and promote kids yoga – and thus earn more money doing what you love – it’s essential to know exactly what happens in a class. This way you can effectively promote what you do.

Children’s yoga classes are different from adult vinyasa. Each session has to be catered towards kids in a way that they will enjoy. This may include having different themes for every class, creating a lesson plan ahead of time, or planning specific yoga games for large groups of kids.

For example during holidays like Thanksgiving and Halloween, you might create a class themed around that holiday or season. This keeps things exciting for the kiddos so that they stay engaged. 

In terms of class structure and lesson plans, it’s important to start class with introductions or a centering activity. This helps you connect with the children and breaks the ice, so to speak. From there, you can move on with warm-ups and Sun Salutations. You can make these exercises fun by adding music, doing a variety of different activities like lunges or jumping jacks, or even adding in a yoga game! 

Next up: yoga poses for kids. You can always mix and match poses to add in variety. Some top choices: Downward dog, mountain pose, and child pose. Be open to adding in these poses in a fun way if you can. Additionally, you can include mindful meditation. Children also have hectic lifestyles and meditation can greatly benefit their mood and stress levels. 

One more thing: Consider adding in breathing exercises for kids! 

Why is Marketing Kids Yoga Classes Important 

Marketing kids classes is important for both instructors and kids. When it comes to your career teaching yoga, marketing can help you grow your network, meet new people and enroll more children. It’s also essential to promote your offerings as some parents may not be aware that these types of classes are even available. There’s no doubt that the popularity of children’s fitness classes is growing, but it’s your responsibility to tell parents why this is the case. So, explaining the benefits of yoga for toddlers up to teenagers is important as parents deserve to know how yoga can benefit their children. 

Keep in mind that kids today are usually on their phones, or stressed out due to peer pressure, academics and other factors. Yet you can tell parents how yoga can help the mind and body – and ease anxiety for children. 

Furthermore, it’s important to get the word out about YOU and what you offer so that you can fill up your classes!

How to Market and Promote Kids Yoga

You’ve got mad skills and a kids yoga certification, and you’re ready to teach! 

Thankfully, there are several ways to promote your children’s classes, and we’ve got you covered. 

For starters, it’s important to be authentic and market yourself and your skills without holding back. Being surrounded with the right network can also be a great help. For example, surrounding yourself with other instructors can help you gain knowledge, perspective and guide you in the right direction.

The digital world also comes with many benefits. For instance, you can use social media to post about your classes and events. You can also communicate your offerings with potential clients. Additionally, posting flyers around schools, libraries, and coffee shops can also attract new students. 

While you build your client base, remember that it’s important to keep up with current students as well. This will not only help you build genuine connections but also generate good reviews, which can be used to attract more customers! 

Remember, you’re marketing to parents as they are the ones who will be signing up their children and paying for the classes. You may also be marketing to schools as teaching yoga in schools is a growing field. So, strategize accordingly. 

Here’s a deeper look at some marketing strategies…

Get Social

Social media is an amazing tool to connect with others. It’s easy enough to start your own Instagram, Facebook, TikTok and Twitter accounts to market your skills. There are tons of ways to get creative with this. For example, you can find digital Canva templates and post PDF flyers, you can create weekly yoga videos of different poses, and you can post about the benefits of yoga and tout your experience as an instructor. As you start to grow an audience, this will have a positive impact on your class numbers. And remember: You can also advertise your online kids yoga classes! 

Post Kid-friendly Flyers

Traditional flyers work wonders, and you can plaster these all over your neighborhood.

Create fun flyers that will appeal to kids and parents alike. This means including graphics, large fonts and fun pictures. Many schools and PTAs are also incorporating yoga into their after-school programs, so you can also promote these programs if you happen to offer them. 

Collect Good Reviews

Good reviews tell the public about the value you offer! Think of a scenario where you search for a new place to eat. Oftentimes, you’ll first look at the reviews and then decide if you want to patronize that restaurant. Just like that, if your yoga classes have good reviews and people enjoy your sessions, this will help expand your customer base. You can set up a page for reviews on your website, or ask your customers to post a review on your Facebook page. Regardless of how you collect reviews, make sure to share them on social media! 

Reasons to Teach Kids Yoga

Teaching kids yoga is a very purposeful job! 

You get to wake up and do something you love, everyday. You get to help kids feel better, everyday. Most of all, you will learn a lot about yourself. 

For example, when you are a yoga instructor, you will also benefit from the classes you teach. You may, for example, experience a reduction in stress and anxiety while building strength and flexibility. 

Teaching yoga for kids also gives you freedom and flexibility in your work days. You can work during office hours, after-school hours, or on weekends. Teaching yoga can be a full-time career or a side hustle. You get to decide! 

Plus, you can expand your own yoga business and learn so much from it, while earning an income. 

Yoga Helps Boost Self-Esteem 

Let’s not forget: Yoga also helps boost self-esteem. While becoming a children’s yoga teacher, you’ll become more confident in yourself.

Plus, you’ll be part of a larger yoga community. When you’re surrounded by support, you will also boost your own confidence.

Did I mention the emotional boost as well? Doing yoga can put you in a much better place emotionally. Kids are fun to be around and they have charismatic personalities.

Yoga Helps Build Flexibility and Strength

Practicing and teaching yoga is a great way to fit in your daily exercise. Overtime, your body will become stronger and even more flexible. 

Teaching yoga also incorporates forms of meditation. In a hectic life, meditation is key to a calm mind and body. In addition, breathing exercises will help your entire body relax. And just think: All these benefits are packed into your job! 

Are There any Safety Concerns with Marketing and Promoting Kids Yoga? 

When it comes to yoga, you always want to make safety a priority and you’ll want parents to trust that you can keep their children safe in your classes. For this reason, we recommend that you get liability insurance and ask the parents to bring mats. You can also provide mats if you want – and promote that you provide mats in your classes. 

Ready to Market Your Kids Yoga Classes?

Now that you know some great marketing tips to build your kids yoga business, it’s time to get out there and teach! And while you’re at it, remember this: Always be authentic!